Nicole Davidson

Nicole Davidson is a seasoned marketing professional with extensive experience in digital marketing and analytics. Currently serving as the Senior Director of Marketing Operations at Vertex Inc. since May 2012, Nicole has progressed through various roles including Digital Marketing Manager, where responsibilities involved overseeing the corporate website and digital marketing programs, emphasizing Data-Driven Marketing to enhance brand positioning and lead generation. Prior experience at SunGard from May 2006 to May 2012 included roles as Analytics & Web Marketing Manager, Web Marketing Manager, and Web Operations Specialist, focusing on web analytics implementation, website management, and interactive marketing support. Nicole holds degrees from the University of Delaware and The Art Institutes.