Vertical enables brands to create exceptional rewards for their fans   through card programs and a flexible rewards management service.

Finance

Vertical Finance

Peter Mansfield has been in the business world for over 30 years. Peter began their career in 1987 as Executive Vice President of Dodge & Mansfield. In 1999, they became the CEO of Brand3 and then co-founded PropertyBridge in 2004. In 2009, they took on the role of Vice President of Corporate Communications at SmartBiz Loans, where they were responsible for strategic marketing, brand development, PR, event management, and partner development. In 2011, they joined Marqeta, Inc. as a Marketing team member, helping Jason Gardner incubate the company and developing the initial brand, go to market strategy, and fund raising. In 2019, they became Co-founder and CMO of Vertical Finance, Inc. and CMO of U-Nest, where they were responsible for go to market strategy, user acquisition, and PR.

Peter Mansfield attended the University of East Anglia from 1979 to 1982, where they earned a degree in Economics with a focus in Political Science.

Peter Mansfield

Greg Kidd is a firm believer that one’s identity credentials should be truly portable and owned by individuals themselves rather than corporations or governments. The trade-off between security and privacy can meet the needs of both traditional institutions worried about compliance and risk, but also consumer protection advocates who care about the underserved and underbanked.
Greg has acted as an advisor/investor for numerous startups in the exchange space including Ripple, Square, and Twitter through his seed investment firm [Hard Yaka](/org/hard-yaka). He has served as director at Promontory Financial, senior analyst for payments at The Board of Governor of the [Federal Reserve](/org/federal-reserve-system), and Senior Associate at Booz Allen. Greg has founded multiple companies, including Dispatch Management Services Corp, which he took public on the NASDAQ. He is an avid cyclist and has also worked as an instructor/leader for [Outward Bound](/org/outward-bound-usa) and the National Outdoor Leadership School.

Greg Kidd

In 2014, Meg co-founded [Apto](/org/apto) with her long-time colleague and friend, Greg Kidd. Prior to [Apto](/org/apto), Meg worked for a regulatory and compliance advisory company where she realized that the financial services landscape was in need of a significant upgrade -- the industry was dependent on outdated, legacy infrastructure and entangled in a web of opaque regulatory requirements, making it difficult to build and launch innovative and bespoke card programs specifically designed for their users. The system was set up to serve only the most highly-resourced, established players in the market.

Meg is passionate about creating a payments ecosystem that is more fair and equitable, allowing the most aspirational companies to enter the market quickly and responsibly. She loves working with those who are equally as enthusiastic about creating user-first experiences in the financial services sector. In a business that is focused on utility and transactions, she strives to create a partnership that is anything but transactional.
Since its Y-Combinator days, when [Apto](/org/apto) was known as Shift Payments, [Apto](/org/apto) now supports several of the fastest growing fintech companies in the U.S. and expanded its business to Europe as of 2019.

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