Vertical IQ
Dede Houston currently serves as VP of Digital Marketing at Vertical IQ since May 2025. Prior to this, Dede held the position of Senior EVP Client Experience & Media Strategies at SmartCommerce from September 2022 to May 2025. Dede was a cofounder and served as CEO/COO of Myxx Inc. from October 2016 until its acquisition by SmartCommerce in September 2022. Earlier experience includes serving as Director of Marketing - Demand Generation at Zift Solutions from August 2014 to October 2016, and as Director of Marketing at MaxPoint from February 2012 to July 2014, prior to its acquisition by Valassis/RR Donnelley.
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