Vertical IQ
Dede Houston currently serves as VP of Digital Marketing at Vertical IQ since May 2025. Prior to this, Dede held the position of Senior EVP Client Experience & Media Strategies at SmartCommerce from September 2022 to May 2025. Dede was a cofounder and served as CEO/COO of Myxx Inc. from October 2016 until its acquisition by SmartCommerce in September 2022. Earlier experience includes serving as Director of Marketing - Demand Generation at Zift Solutions from August 2014 to October 2016, and as Director of Marketing at MaxPoint from February 2012 to July 2014, prior to its acquisition by Valassis/RR Donnelley.
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Vertical IQ
Vertical IQ delivers actionable, convenient, and focused Industry Intelligence businesses of all sizes need to increase sales. Covering more than 97% of the economic revenue in the U.S. and Canada through more than 920 Industry Profiles and 3,400 local economic reports, Vertical IQ equips users with the confidence and credibility to make memorable first impressions and sustain enduring relationships. Visit VerticalIQ.com and get ready to win.