Daniel Alegrete

Senior Media Planner & Buyer at Vertical3 Media

Daniel Alegrete has a diverse work experience history. Daniel started their career at PY Hotels & Resorts as a Marketing Intern in November 2014, followed by a promotion to Marketing Executive Junior in May 2015. In March 2016, they transitioned to Mercedes-Benz Retail as an Internal Communication Specialist, where they played a key role in developing an intranet and creating content for internal communication channels. Since May 2017, Daniel has been working at Vertical3 Media, initially as a Junior Paid Media Specialist and currently holding the position of Senior Paid Media Specialist. In this role, they plan and executes digital media campaigns for clients in the US and LATAM markets, utilizing various tactics such as Programmatic Buying, Social Media Ads, Adwords, and Native advertising. Daniel also manages relationships with clients and partners to ensure smooth processes and regular status updates.

Daniel Alegrete obtained their Bachelor's Degree in Advertising and Public Relations from Universidad Complutense de Madrid, where they studied Public Relations, Advertising, and Applied Communication. Additionally, they have obtained several certifications in various digital marketing fields. In 2019, they earned the Google Ads Video Certification, and in 2021 they achieved the Google Ads Search Certification. Furthermore, they obtained the IELTS Certificate from the British Council in 2016. More recently, in 2022, they acquired the Digital Product Experimentation certification from Product Hackers Go!, the LinkedIn Marketing Strategy certification from LinkedIn, and the Google Ads Display Certification from Google Ads.

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