Nathanial McAdam

Nathanial McAdam is a seasoned performance marketing professional with extensive experience in digital marketing and PPC management. Currently serving as Performance Team Lead at Vervaunt since October 2025, Nathanial previously held multiple roles at Incubeta from September 2019 to October 2025, including Senior Performance Manager, Performance Manager, Senior PPC Analyst, and PPC Analyst. Prior to this, Nathanial worked as a Graduate Research and Teaching Assistant at the University of Leeds from October 2018 to August 2019 and gained early experience as a Customer Assistant at Morrisons during the summer of 2018. Nathanial holds a First-Class Integrated Masters in Chemistry from the University of Leeds, completed in 2018, and is a graduate of Calday Grange Grammar School, where education was completed from 2007 to 2014.