Lorena Morales Rodríguez

Lorena Morales Rodríguez began their work experience in 2011 as a Marketing Analyst intern at Microsoft, where they focused on developing corporate networking and maintaining pipeline management and reporting. Lorena then interned as a Control & Compliance Specialist, leading accounts payable reconciliation and supporting financial control in the preparation of corporate audits.

In 2013, Lorena became a Control & Compliance Specialist at Microsoft, where they monitored and assessed control and compliance for five countries in Latin America. Lorena also led the Local Audit Project Management team and implemented strong action plans to address audit findings. During this time, Lorena received the Cross Group Collaboration Award for designing new processes related to inventory and product control, management of incentives through distributors, and rebates reconciliation.

Lorena later transitioned to the role of Regional Sales Operation Analytics at Microsoft, where they established sales and operating margin analysis in promotions, advertising, and OPEX costs. Lorena also generated data insights that resulted in a 500K US discount negotiation to drive sell-through strategies at the point of sales. Lorena played a key role in the reporting maintenance for the weekly rhythm of business and prepared sales scenarios for Claro and Telefonica.

In 2015, Lorena became a Senior Business Analyst and Financial Project Coordinator at Microsoft Colombia. Lorena led the Excellence Centralization Project, which improved the control of marketing costs and achieved quarterly savings of 200K. Lorena also developed KPI metrics for P&L analysts and mentored three junior team members.

From 2017 to 2019, Lorena worked as a Senior Financial Planning & Reporting Analyst at Nokia. Lorena initiated the transformation of the Digital Finance Program, developed visualization dashboards in Power BI, and implemented financial KPIs for the CFO team. Lorena fostered collaboration and engagement among business partners and sales teams.

Most recently, Lorena joined Very in 2022 as a US Sales Operations Manager. Very is an IoT engineering firm, and Lorena is responsible for partnering with clients to build systems for smart manufacturing, smart energy, consumer electronics, and connected wellness.

Overall, Lorena Morales Rodríguez has gained extensive experience in sales operations, financial planning, reporting, and control & compliance throughout their career in notable organizations such as Microsoft, Nokia, and Apple.

Lorena Morales Rodríguez obtained a Master's degree in Analytics - Inteligencia Analítica para la Toma de Decisiones from Universidad de Los Andes between the years 2020 and 2022. Prior to that, they completed their undergraduate studies in Industrial Engineering at Universidad Distrital Francisco José de Caldas from 2005 to 2014. Additionally, they earned an associate's degree in Marketing from Servicio Nacional de Aprendizaje (SENA) between 2009 and 2011. Lorena also holds additional certifications including an Advanced Scrum Master certification from Scaled Agile, Inc. obtained in August 2021, a Scrum Master certification, also from Scaled Agile, Inc. obtained in March 2021, and a Microsoft Office Specialist certification from Certiport - A Pearson VUE Business obtained in August 2012.