Bruce Li serves as the Head of B2C for APAC at Vestiaire Collective since January 2022, where responsibilities include P&L management, partnerships, and e-commerce development in the pre-loved fashion market. Prior to this role, Bruce Li was the Strategy and Partnership Lead at Rakuten, focusing on market entry strategy and corporate development from 2017 to 2021. Bruce Li also contributed to the founding of Airbnb China from 2013 to 2016 as a Business Development professional. Previous positions include Research Analyst at Gerson Lehrman Group, Assistant Consultant at The Boston Consulting Group, Business Analyst at Alcatel-Lucent, and Logistics Specialist at Huawei. Bruce Li holds Bachelor's degrees in Business Management from the University of Surrey and Dongbei University of Finance and Economics, along with a specialization in Strategy and Quantitative Analysis from Globis University.
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