Fernando Santos-Rimmer is an accomplished product design professional with extensive experience in leading design teams and driving innovative projects across various industries. Currently serving as a Product Design Manager at Flo Health Inc., Fernando manages a team focusing on app monetisation and user-centric design initiatives. Previously, as a Senior Product Design Manager at Loqbox, Fernando played a pivotal role in developing a mobile app for financial management. With a strong background in branding and design from educational institutions such as the University of the Arts London and Shillington College, Fernando has consistently demonstrated a commitment to enhancing user experiences and supporting the growth of design teams throughout a diverse career that includes significant roles at companies like William Hill, Travelex, and Direct Line Group. Additionally, Fernando contributes to the professional development of emerging designers as a Design Mentor at Vet-AI.