AS

Anum Shah

Director, Data Analytics at Vevo

Anum Shah has a diverse work experience spanning various roles in the media and consulting industries. Anum is currently working at Vevo as the Director of Data Analytics, a position they have held since October 2022. Prior to this, they worked at Vevo as the Senior Research Manager, Media Analytics from March 2022 to April 2023, and as the Manager, Media Analytics from July 2021 to March 2022. Before joining Vevo, Anum was the Partner Analytics Manager at Vevo from August 2019 to July 2021.

Earlier in their career, Anum worked at CBS Corporation as a Senior Research Analyst from May 2018 to August 2019. Prior to that, they were a Research Consultant at Disney ABC Television Group, where they developed sales presentations, supported ad sales and marketing teams, and conducted market analysis from August 2016 to April 2018.

Anum began their professional journey as a Ratings Research Intern at ABC News from August 2015 to July 2016. Anum then gained additional experience as a Product Planning Intern at Comcast Cable from June 2014 to August 2014, and as a Marketing Intern at Time Warner Cable from June 2013 to August 2013.

In 2012, Anum worked as a Summer Intern at IBB Consulting Group, where they analyzed a program focused on providing broadband access to low-income households, conducted research on the digital divide, and made recommendations for improvement.

Anum's earliest work experience was as a Teacher's Assistant at Montessori Corner in July 2011.

Throughout their career, Anum has developed expertise in data analytics, research analysis, market segmentation, and program evaluation.

Anum Shah received a Bachelor's degree in Mathematics from Bryn Mawr College from 2011 to 2015. They also studied abroad at the University of Otago in 2014. Anum Shah previously attended West Windsor-Plainsboro High School North from 2007 to 2011.

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Timeline

  • Director, Data Analytics

    October, 2022 - present

  • Senior Research Manager, Media Analytics

    March, 2022

  • Manager, Media Analytics

    July, 2021

  • Partner Analytics Manager

    August, 2019

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