Fady Barsoum

Fady Barsoum is an accomplished product and marketing professional with extensive experience in leading product strategies and growth initiatives across the healthcare and consumer goods sectors. As the Product Director for the Patient App at Vezeeta since December 2019, Fady has successfully enhanced user migration between key products, significantly increased organic traffic through SEO strategies, and tripled the app user base with innovative features. Previous roles at Vezeeta include Associate Marketing Director, where Fady managed operations and growth targets across multiple healthcare products. Fady's background at PepsiCo involved strategic marketing management and brand development, including the launch of the "Pepsi Points" loyalty program. Fady also held a senior leadership role at Vodafone, driving substantial revenue growth and mobile data customer expansion. Fady holds a BA in Integrated Marketing Communication from The American University in Cairo and a Bachelor’s degree in Marketing Management from the University of Wales.