Nicole Howard

Vice President Of Product Marketing at Via Motif

Nicole Howard is a seasoned professional with extensive experience in product marketing and development within the beauty industry. Currently serving as Vice President of Product Marketing at Via Motif since April 2024, Nicole previously held roles such as Associate Professor at The Fashion Institute of Technology Foundation and Executive Director at Aveda, where responsibilities included global product development across various beauty categories. Nicole's career also includes directorial positions at The Estée Lauder Companies Inc. and MAC Cosmetics, focusing on branding, clinical strategy, and team leadership. With an MBA in Marketing and Finance from Columbia University and a BA in Economics and French from Vassar College, Nicole brings a strong academic background to innovative product strategies and market growth.

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Via Motif

For nearly 30 years, Via Motif has been a leading manufacturer of finely handcrafted hospitality guest room, guest bath, and public space accessories. The Via Motif brand is recognized by hoteliers around the world for impeccable quality and inventive design. Our dedicated company factory, comprised of highly skilled artisans and our in-house research & development team, enable us to collaborate with hospitality designers, purchasing agents, hotel executives, and property owners to create a wide range of custom products and collections utilizing a broad range of specialty and sustainable materials. We also maintain stock of selected signature collections available for quick shipment. https://www.facebook.com/ViaMotif