Bert Goren

Marketing Director at VIA Outlets

Bert Goren has a diverse range of work experience spanning over 15 years. Bert most recently worked as the Marketing Director at VIA Outlets, where they contributed to ensuring a top-notch marketing and guest experience at their premium fashion outlet in Landquart. Prior to that, Bert worked as the Director Brand and Marketing at ROXYCOMMS, where they provided brand identity, communications, and guest experience support. Bert also served as the Director Guest Experience at Swiss International Air Lines, overseeing marketing and brand-related activities. Before that, they worked as a Strategy Director at GLOBEONE, where they managed key client relationships, developed new methodologies, and led internal planning and development initiatives. Bert also has experience in the airline industry, having served as the Head of Marketing at Etihad Airways and the Manager of Worldwide Marketing Communications at SkyTeam. Bert has also worked at KLM and Lenovo in various communications and marketing roles. Throughout their career, Bert has demonstrated expertise in brand management, communications, marketing, and guest experience.

Bert Goren has a diverse education history. In 2005, they attended Hanze University Groningen, where they pursued a degree in International Communication. Bert'sstudies continued until 2009. During this time, their field of study remains unspecified.

In 2007, Bert Goren enrolled at the University of Macao for a year, focusing on Marketing. Bert'seducation in this discipline concluded in 2008, but no specific degree is indicated.

Before their time at Hanze University Groningen, Bert Goren also briefly attended Yale University in 2000. Although no degree was pursued, they studied American Culture during that period.

Overall, Bert Goren's educational background includes International Communication at Hanze University Groningen, Marketing at the University of Macao, and a short stint studying American Culture at Yale University.

Location

Zürich, Switzerland

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VIA Outlets

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Founded in 2014, VIA Outlets is Europe's leading owner-operator in redefining the outlet shopping experience. Providing guests with beautifully local, premium shopping destinations, the team is guided by its 3R elevation strategy: remerchandising, remodelling and remarketing. By bringing together an exceptional mix of international and local premium brands, VIA Outlets creates unexpected and unforgettable shopping experiences whilst paving the way for sustainable shopping. VIA Outlets consists of 11 premium fashion outlets in nine European countries. With over 1,100 stores across 267,000 sq. m GLA, collectively the centres welcome over 32 million guests annually. In 2020, APG, the largest Dutch pension fund asset manager, became the sole investor in VIA Outlets. For more information about each outlet centre, please visit: - Hede Fashion Outlet (Gothenburg, Sweden): www.hedefashionoutlet.com - Batavia Stad Fashion Outlet (Amsterdam, the Netherlands): www.bataviastad.nl - Fashion Arena Prague Outlet (Prague, the Czech Republic): www.fashion-arena.cz - Landquart Fashion Outlet (Zurich, Switzerland): www.landquartfashionoutlet.com - Mallorca Fashion Outlet (Palma, Spain): www.mallorcafashionoutlet.com - Freeport Lisboa Fashion Outlet (Lisbon, Portugal): www.freeportfashionoutlet.pt - Wroclaw Fashion Outlet (Poland): www.wroclawfashionoutlet.com - Zweibrücken Fashion Outlet (Zweibrücken, Germany): www.zweibrueckenfashionoutlet.com - Sevilla Fashion Outlet (Seville, Spain): www.sevillafashionoutlet.com - Vila do Conde Fashion Outlet (Porto, Portugal): www.viladocondefashionoutlet.pt - Oslo Fashion Outlet (Oslo, Norway): www.oslofashionoutlet.no


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51-200

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