VIA Outlets
Dayana Moreira started their work experience in 2008 as a Public Relations/Communication Officer for The Fladgate Partnership. In 2009, they moved on to become a Marketing Manager for Sogevinus Fine Wines and held this position until 2014. From 2014 to 2017, they worked as a Marketing & Communications Manager for Neinver. Currently, since 2017, they are working as the Portugal Marketing & Brand Manager for VIA OUTLETS.
Dayana Moreira has a strong educational background in marketing and communication sciences. Dayana completed their Master's degree in Economics and Management with a focus on Marketing at FEP U. Porto from 2009 to 2012. Prior to that, they obtained a Master's in Communication Sciences (MSc) with a specialization in Public Relations and Advertising from Universidade do Minho, where they studied from 2006 to 2008. Furthermore, in 2006 to 2007, they pursued a Degree in Marketing, Information & Comms. at The Manchester Metropolitan University.
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VIA Outlets
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Founded in 2014, VIA Outlets is Europe's leading owner-operator in redefining the outlet shopping experience. Providing guests with beautifully local, premium shopping destinations, the team is guided by its 3R elevation strategy: remerchandising, remodelling and remarketing. By bringing together an exceptional mix of international and local premium brands, VIA Outlets creates unexpected and unforgettable shopping experiences whilst paving the way for sustainable shopping. VIA Outlets consists of 11 premium fashion outlets in nine European countries. With over 1,100 stores across 267,000 sq. m GLA, collectively the centres welcome over 32 million guests annually. In 2020, APG, the largest Dutch pension fund asset manager, became the sole investor in VIA Outlets. For more information about each outlet centre, please visit: - Hede Fashion Outlet (Gothenburg, Sweden): www.hedefashionoutlet.com - Batavia Stad Fashion Outlet (Amsterdam, the Netherlands): www.bataviastad.nl - Fashion Arena Prague Outlet (Prague, the Czech Republic): www.fashion-arena.cz - Landquart Fashion Outlet (Zurich, Switzerland): www.landquartfashionoutlet.com - Mallorca Fashion Outlet (Palma, Spain): www.mallorcafashionoutlet.com - Freeport Lisboa Fashion Outlet (Lisbon, Portugal): www.freeportfashionoutlet.pt - Wroclaw Fashion Outlet (Poland): www.wroclawfashionoutlet.com - Zweibrücken Fashion Outlet (Zweibrücken, Germany): www.zweibrueckenfashionoutlet.com - Sevilla Fashion Outlet (Seville, Spain): www.sevillafashionoutlet.com - Vila do Conde Fashion Outlet (Porto, Portugal): www.viladocondefashionoutlet.pt - Oslo Fashion Outlet (Oslo, Norway): www.oslofashionoutlet.no