Laura Biedermann

Senior Marketing Manager at VIA Outlets

Laura Biedermann has a diverse work experience spanning multiple industries. Laura is currently working as a Marketing Campaign Manager at VIA OUTLETS since October 2022. Prior to that, they worked at KICKZ.com GmbH from 2018 to 2022, holding various roles such as Brand Campaign & Communications Manager, Brand Campaign Manager, and Marketing Campaign Coordinator. Laura started as a Marketing Intern at KICKZ.com GmbH in October 2018.

Before their time at KICKZ.com GmbH, Laura worked at Sparkasse Saarbrücken from 2008 to 2017. Laura held roles in Concept Marketing and Event Management during that time and also worked as an apprenticeship management assistant in office communication from 2008 to 2010. Additionally, they gained experience in high fashion while working at Cara Botique Saarbrücken from 2007 to 2008 in an accommodation job.

Laura Biedermann attended Hochschule für Technik und Wirtschaft des Saarlandes Saarbrücken from 2016 to 2020. Laura pursued a Bachelor of Arts degree with a focus on Business Administration and Management, specifically in the areas of Marketing and Business Informatics.

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Saarbrücken, Germany

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VIA Outlets

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Founded in 2014, VIA Outlets is Europe's leading owner-operator in redefining the outlet shopping experience. Providing guests with beautifully local, premium shopping destinations, the team is guided by its 3R elevation strategy: remerchandising, remodelling and remarketing. By bringing together an exceptional mix of international and local premium brands, VIA Outlets creates unexpected and unforgettable shopping experiences whilst paving the way for sustainable shopping. VIA Outlets consists of 11 premium fashion outlets in nine European countries. With over 1,100 stores across 267,000 sq. m GLA, collectively the centres welcome over 32 million guests annually. In 2020, APG, the largest Dutch pension fund asset manager, became the sole investor in VIA Outlets. For more information about each outlet centre, please visit: - Hede Fashion Outlet (Gothenburg, Sweden): www.hedefashionoutlet.com - Batavia Stad Fashion Outlet (Amsterdam, the Netherlands): www.bataviastad.nl - Fashion Arena Prague Outlet (Prague, the Czech Republic): www.fashion-arena.cz - Landquart Fashion Outlet (Zurich, Switzerland): www.landquartfashionoutlet.com - Mallorca Fashion Outlet (Palma, Spain): www.mallorcafashionoutlet.com - Freeport Lisboa Fashion Outlet (Lisbon, Portugal): www.freeportfashionoutlet.pt - Wroclaw Fashion Outlet (Poland): www.wroclawfashionoutlet.com - Zweibrücken Fashion Outlet (Zweibrücken, Germany): www.zweibrueckenfashionoutlet.com - Sevilla Fashion Outlet (Seville, Spain): www.sevillafashionoutlet.com - Vila do Conde Fashion Outlet (Porto, Portugal): www.viladocondefashionoutlet.pt - Oslo Fashion Outlet (Oslo, Norway): www.oslofashionoutlet.no


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