VIA Outlets
Petra Horáková has a diverse and extensive work experience in the field of marketing and communications. Petra most recently held the position of Head of Marketing and Communications at VIA OUTLETS and was also the Marketing Director at Fashion Arena Prague Outlet. Prior to that, they worked as the Marketing Communication Manager at Ford Motor Company and as the Marketing Campaign Manager at Samsung Electronics. Petra also has experience working at Telefónica Czech Republic as a Senior ATL Supervisor, at Raiffeisenbank CZ as an ATL Specialist, and at Vodafone as a Marketing Specialist. Their work experience spans over a period of more than 20 years, starting in 1999.
Petra Horáková obtained a Bachelor's degree in business from Anglo-American University between 2002 and 2006. Petra then pursued further education at Vysoká škola ekonomie a managementu v Praze from 2006 to 2008, where they earned an Ing. degree in Business, Management, Marketing, and Related Support Services.
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VIA Outlets
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Founded in 2014, VIA Outlets is Europe's leading owner-operator in redefining the outlet shopping experience. Providing guests with beautifully local, premium shopping destinations, the team is guided by its 3R elevation strategy: remerchandising, remodelling and remarketing. By bringing together an exceptional mix of international and local premium brands, VIA Outlets creates unexpected and unforgettable shopping experiences whilst paving the way for sustainable shopping. VIA Outlets consists of 11 premium fashion outlets in nine European countries. With over 1,100 stores across 267,000 sq. m GLA, collectively the centres welcome over 32 million guests annually. In 2020, APG, the largest Dutch pension fund asset manager, became the sole investor in VIA Outlets. For more information about each outlet centre, please visit: - Hede Fashion Outlet (Gothenburg, Sweden): www.hedefashionoutlet.com - Batavia Stad Fashion Outlet (Amsterdam, the Netherlands): www.bataviastad.nl - Fashion Arena Prague Outlet (Prague, the Czech Republic): www.fashion-arena.cz - Landquart Fashion Outlet (Zurich, Switzerland): www.landquartfashionoutlet.com - Mallorca Fashion Outlet (Palma, Spain): www.mallorcafashionoutlet.com - Freeport Lisboa Fashion Outlet (Lisbon, Portugal): www.freeportfashionoutlet.pt - Wroclaw Fashion Outlet (Poland): www.wroclawfashionoutlet.com - Zweibrücken Fashion Outlet (Zweibrücken, Germany): www.zweibrueckenfashionoutlet.com - Sevilla Fashion Outlet (Seville, Spain): www.sevillafashionoutlet.com - Vila do Conde Fashion Outlet (Porto, Portugal): www.viladocondefashionoutlet.pt - Oslo Fashion Outlet (Oslo, Norway): www.oslofashionoutlet.no