Via Verde
Teresa Bettencourt is a Senior Brand Manager at Via Verde Portugal since April 2022. Prior to that, Teresa held positions at NOS SGPS as Marca & Comunicação, at Central de Cervejas e Bebidas as Brand Manager Sagres, at Banco CTT in Marketing e Comunicação, at L'Oréal as a Product Manager for Garnier Skincare and Narta Deodorants, and Assistant Brand Manager. Teresa also has experience in internships and consulting projects at companies like Lectra, Delta Cafes, and Jones Lang LaSalle. Teresa holds a degree in International Msc Business Administration, Strategy & Entrepreneurship from Universidade Católica Portuguesa, and has participated in exchange programs at Tecnológico de Monterrey and Peking University.
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Via Verde
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Via Verde was born in 1991 as an innovative technological solution that allowed drivers to pay toll charges without stopping their vehicles. Since then, with the dedication of our team and the company stakeholders, we have been enriching our range of services with several new applications for the Via Verde identifier: payments in Galp fuel stations, parking lots and McDrive establishments, as well as access control for historical sites. We have recently integrated Brisa's strategy and repositioned ourselves in the market, with more focus on people and mobility. Via Verde now travels alongside you with Viagens & Vantagens (Journeys and Advantages), a loyalty program that offers exclusive discounts and benefits for our clients. Via Verde Portugal is majority-owned by Brisa and has other shareholders including Ascendi.