Fred Dintenfass

Fred Dintenfass has a diverse work experience spanning various industries and roles. Fred is currently the VP of Rider Growth at Via since January 2023. Prior to that, they worked as the Director of Rider Growth at Via from July 2020 to January 2023. Fred also has experience in marketing and digital strategy, having served as the Director of Marketing, New Products & Ventures at The New York Times from May 2018 to June 2020, and as the Director, Games Marketing at The New York Times from July 2016 to May 2018. Additionally, Fred founded Think Barrel, a digital agency, in 2003 and worked there until 2017 as a Founder and Digital Strategist. Fred has also held positions at Isobar as an Optimization Lead from March 2013 to July 2016, at Path Interactive as an SEO & Social Media Strategist from March 2011 to February 2013, at eChinacities as an SEO Editor from November 2008 to September 2010, at 1 ART BANK as a Gallery Manager from February 2008 to September 2008, at the University of Wisconsin Milwaukee as an Administrative Assistant for the Mary L. Nohl Fellowship from August 2004 to June 2006, and as a Course Designer for the Global Cities Project from 2003 to 2004. Fred Dintenfass has a strong background in marketing, digital strategy, and leadership.

Fred Dintenfass has a Bachelor of Fine Arts (BFA) degree from the University of Wisconsin-Milwaukee, where they studied Painting, English, and Mandarin Chinese. Fred also attended the Milwaukee Institute of Art & Design and obtained a Bachelor of Fine Arts degree in Painting. In 2006-2008, Fred studied Mandarin Chinese at Beijing Language and Culture University. Additionally, they have completed a short-term program on Principles of Financial Modeling at New York University in 2017 and a program on Retention/Engagement Series at Reforge in 2018. Fred has also obtained certifications such as Google Tag Manager Fundamentals, AdWords Certification - Search Advertising Advanced, Digital Analytics Fundamentals, DoubleClick Search Fundamentals, and Google Analytics Individual Qualification - GAIQ.