Nithya Sowrirajan

Nithya Sowrirajan is an accomplished Chief Product Officer at Via since September 2022, with extensive experience in product strategy and operations, particularly in technology and sustainability. Prior to this role, Nithya served as Director of Product Strategy and Operations for Google Maps, leading a team focused on innovative products that leverage geospatial insights to assist cities in climate action planning. Nithya also held leadership positions at YouTube, where as Director of Global Product Solutions, significant growth in advertising revenue was achieved through strategic product development across multiple markets. Earlier career roles include Digital Ad Director for The New York Times and Marketing Manager at GE, alongside advisory roles at Voltaiq and retrievr. Nithya holds a Master's Degree in Marketing and Advertising from the University of Denver and a Bachelor's Degree in Electrical Engineering from the University of Mumbai.