Sahana Mitra

Sahana Mitra is an accomplished media professional with extensive experience in driving revenue and client acquisition across leading media organizations. Currently serving as the Sr. Director and Region Head for South at Viacom18 Media Private Limited, Sahana is responsible for the Kannada GEC & Movie cluster, focusing on new client onboarding and revenue generation. Prior experience includes roles as AVP at Zee Network, where Sahana generated advertisement revenue for the English niche cluster, and positions at BBC Worldwide, UTV, and bigFM, where responsibilities encompassed national channel launches, campaign management, and client relationship building. Educational qualifications include a Master’s Degree in Mass Communication from Commits Bangalore and a certification in Digital Communication from INSEAD.