Soumyadut Nag is a seasoned professional in consumer insights and strategy, currently serving as Senior Director of Customer Strategy at Viacom18 Media Private Limited since January 2024, focusing on measurement and attribution for both TV and digital platforms. Prior to this role, Soumyadut held the position of Measurement Lead & Ad Strategy at Hotstar, where responsibilities included identifying strategic opportunities and implementing innovative measurement solutions. Experience at Unilever encompassed comprehensive roles in consumer and market insights, including co-leading the Annual Business Strategy for the APAC Pepsi Lipton joint venture. Other notable positions include Account Director and Insights Director at Kantar IMRB, Sustainability Business Analyst at Novozymes, and Business Analyst at Fidelity Investments. Soumyadut possesses an MBA in Marketing from K J Somaiya Institute of Management Studies & Research and a Bachelor's degree in Information Technology from West Bengal University of Technology.
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