Vijayakumar Vivekanandan is an experienced media professional with a robust background in non-fiction programming. Currently serving as the Head of Non-Fiction at Viacom18 Media Private Limited since November 2021, Vijayakumar previously held the position of Lead Non-Fiction at Zee Entertainment Enterprises Limited from June 2016 to January 2022. Vijayakumar's career also includes a role as Creative Director at Golden Amber Production from 2010 to 2016, where involvement in various reality and award shows was prominent. Earlier, Vijayakumar was a Television Producer and Content Executive at STAR VIJAY TELEVISION PVT LTD from 2007 to 2009. Educational qualifications include a Master’s degree in Visual Communication from Loyola College and a Bachelor's degree in Sociology from PSG College of Arts and Science.