Emina Salic

Emina Salic is an experienced professional currently serving as the Head of Strategic Planning and Content Acquisitions at Viaplay Group, where responsibilities include managing the budget for the Nordic region’s acquired content portfolio and driving strategic planning and budget allocation to optimize investments. Emina has held various roles within Viaplay Group, including Head of Content for Movies and International Business Development Manager, demonstrating a strong background in content performance forecasting, market analysis, and ad sales strategy. Prior experience includes significant roles in recruitment, consumer psychology consulting, and international business consulting, complemented by leadership positions in student organizations. Emina holds multiple degrees in Psychology and Business Administration from esteemed universities, including a Master of Science in Economic and Consumer Psychology.