Vias Imports Ltd
Niccolo Degli Innocenti began their career in 2006 as a Winemaker for Ruffino, where they oversaw wine production and processing operations. Niccolo also collaborated with suppliers and ensured compliance with regulations. In 2011, they joined Total Beverage Solution as a Brand Development Manager, where they enhanced the wine portfolio and managed distributors and sales teams. In 2018, they became the NY/NJ Sales Manager at Vias Imports Ltd, where they developed sales strategies, set operational standards, and exceeded sales goals. In 2022, they were promoted to Vice President of Distribution at Vias Imports Ltd, where they identified areas for process improvement, managed sales plans, and maximized sales growth.
In the years 2001 to 2006, Niccolo Degli Innocenti attended the Università degli Studi di Firenze, where they pursued a Bachelor's degree in Viticulture and Enology. During this time, their field of study encompassed Viticulture, Enology, and Marketing. Additionally, in the same period, they also studied at the University of Florence, specializing in Viticulture and Enology. Niccolo completed their Master's Degree, focusing on Wine Marketing and Management, to complement their Bachelor's Degree.
Vias Imports Ltd
Vias Imports Ltd., established in 1983, represents the most comprehensive portfolio of Italian wines in the United States. Our portfolio highlights a vast array of over 200 native indigenous varietals that embody the distinct character and terrain of each of Italy’s diverse regions. Our wineries actively maintain and preserve age-old techniques to produce wines of the utmost quality. Wine education is a pillar of our company’s philosophy and a thread that runs through every element of our work. We strive to educate our customers on the wide range of indigenous Italian varietals by highlighting the history, and uniqueness of the people and places behind these exceptional wines. Vias Imports is renowned for its long-standing partnerships with wineries of differing sizes throughout Italy and is proud to craft strong relationships. In New York and New Jersey, Vias is both an importer and distributor. In addition to Italy, our portfolio includes wines from Argentina, Austria, France, Lebanon, Spain, and the United States.