Liz Tempesta currently serves as Senior Director of Patient & Consumer Marketing in Eye Care at Viatris, where responsibilities include leading the consumer and patient strategy for Tyrvaya and launching the DTC campaign “It’s Not Another Drop.” Previously, Liz held the position of Director of Audience Development & Media Planning at Major League Baseball and was with Sanofi Genzyme for seven years, managing consumer digital marketing for the DUPIXENT immunology franchise and overseeing digital strategies across various neurological products. Earlier experiences include roles at Harvard Business School and Aetna InteliHealth, with a focus on digital marketing and IT project management. Liz Tempesta holds a Master’s degree from Boston College and a Bachelor of Arts from Northeastern University.
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