Rafael Lässer is an experienced marketing and digital strategy professional currently serving as the Sr. Omnichannel & Innovation Manager at Viatris, where involvement includes previous roles as Omnichannel Marketing Manager & Team Lead for Switzerland and Austria, and Digital Marketing Manager since June 2020. Prior to Viatris, Rafael worked at Eli Lilly and Company as a Project Manager for Digital Projects and Brand Management from December 2017 to November 2019, and at Biogen in various marketing and sales capacities from November 2014 to November 2017. Rafael's career began in the creative field as a Photographer and Film Producer while self-employed from June 2011 to October 2014. Educational qualifications include a Master of Science in Marketing & Salesmanagement from FHWien der WKW, a Bachelor’s Degree in Digital Film Making from Middlesex University, and a Diploma in Digital Film & Animation from SAE Institute.