Tinkara Pavlovcic Kapitanovic

Tinkara Pavlovcic Kapitanovic is a seasoned marketing professional with extensive experience in global marketing operations and customer engagement within the pharmaceutical industry. Currently serving as Global Marketing Operations Responsible for Viatris, Tinkara leads marketing operations and content management initiatives. Prior roles include VP, Global Head of Strategic Marketing at Cosylab, and various positions at Novartis where key achievements included winning the Region Europe Customer Engagement Innovation Award and designing a flagship global marketing capability program. Tinkara's earlier experience includes impactful roles at Bristol Myers Squibb and Pfizer, focusing on customer engagement models and digital transformation. Tinkara holds an MSc in Tourism Management and Marketing from Bournemouth University and a BSc in International Economics from the University of Ljubljana.