Alejandra Fernandez

Alejandra Fernandez is an experienced marketing professional with a focus on demand generation and customer acquisition. Currently serving as a Demand Generation Manager at Vibes since April 2024, Alejandra previously held the position of Customer Acquisition Marketing Manager at EngageSmart. With a strong background in growth marketing as demonstrated during the tenure at Dandy, and as Director of Marketing at Hyde Park Venture Partners, Alejandra has honed skills in communications, social media strategy, public relations, and content creation. Prior roles include Marketing Associate and Coordinator at MATTER, where responsibilities included managing communications and content production, as well as event marketing. Alejandra's career began with freelance writing and customer service roles, complemented by a Bachelor's degree in Journalism from Northwestern University.