Katerina Halak

Katerina Halak is an accomplished marketing professional with extensive experience in leading strategic initiatives and driving business growth. Currently serving as Head of Marketing at vibi+, Katerina has successfully introduced a new product to the US market and transitioned the company to an e-commerce-first strategy. As Creative Head and Co-Founder of CZECH PROMOTION, Katerina played a pivotal role in the post-merger integration of two companies. Previously, as Co-Founder and Marketing Strategist at POP!, Katerina transformed freelance activities into a successful firm with substantial annual revenue growth. Katerina also founded Kokino, focusing on innovative educational toys in Brazil, and held various marketing roles at Danone and Hypotecni banka. Katerina holds a Master of Science in International Management from both The London School of Economics and Political Science and the Prague University of Economics and Business, along with a Bachelor's degree in International Business.