Bahar Guven

Bahar Guven is currently an advisor at Vibons. Previously, they were the Director of Demand Generation at Boomerang Commerce from June 2015 to May 2016. There, they accomplished 127% of SQL goals with two-thirds of opportunities generated by marketing programs via multi-touch campaigns including ABM, content marketing, webinars, events, newsletters and paid ads. Additionally, they managed the entire funnel top-to-bottom with conversion rates: 39% AQL to MQL, 20% MQL to SAL and 84% SAL to SQL.

Initiated, developed and launched monthly series called Retail Analytics Reports, data driven industry reports which helped capture new customers as well as get the attention of key media outlets and investment banks. Wrote blog posts to accelerate prospects stuck in the funnel.

Bahar also ran data driven analysis that drove coverage in Tier 1 media i.e., Wall Street Journal, Forbes and Bloomberg.

Prior to their role at Boomerang Commerce, Bahar Guven was the VP of Marketing at Netomi from October 2011 to July 2014. Before that, they were a Sr. Product Marketing Manager at NVIDIA from April 2012 to October 2011.

Bahar Guven has a Master of Business Administration (M.B.A.) from the University of Southern California - Marshall School of Business, a MS from Northeastern University in Electrical and Computer Engineering, and a BS from Orta Doğu Teknik Üniversitesi / Middle East Technical University in Electrical and Electronics Engineering. Bahar also has certification from Coursera in AI For Everyone and Demandbase in ABM Certification: Expert.