Andrew Davies

Senior Category Manager at Vibrant Foods

Andrew Davies is an experienced Senior Category Manager currently with Vibrant Foods since January 2023, previously holding the same title at John West Foods from August 2020 to January 2023, where significant achievements included optimizing major retail partnerships, leading product innovations, and enhancing category performance. Prior roles include Category Controller at BBF Limited, where Andrew successfully integrated acquisitions and improved business growth, and Category Manager at CSM Bakery Solutions, noted for driving substantial growth across key accounts. Early career experience includes customer marketing at Jarden Consumer Solutions and trade strategy roles at Kellogg Company, contributing to successful promotional strategies and market insights. Andrew holds a Bachelor of Science in Mathematics with Engineering from the University of Nottingham.

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