Artist Representation

The Artist Representation team at Vic Firth Company manages relationships with a diverse roster of drummers and percussionists, serving as the primary liaison between the brand and its endorsed artists. This team focuses on identifying and partnering with influential musicians, supporting their promotional activities, and ensuring that Vic Firth products are effectively represented across various music genres. They also play a vital role in education by collaborating with teaching professionals and helping to foster the next generation of musicians through workshops and endorsements.