CM

Cristian Mòdolo

Marketing & Communication Director at Vicenzi

Cristian Mòdolo has worked in the marketing and communication sector since 1999. From 1999 to 2003, they worked at Ecor Naturasi Spa as a Retail Own Brand Product Manager and Retail Marketing Assistant, and at Dr. Oetker as a Junior Product Manager. From 2003 to 2007, they worked at Bonduelle as a Marketing Manager, Key Account Manager, and Product Manager. Their most recent position was as Marketing & Communication Director at Vicenzi S.p.A. from 2007 to the present. In this role, they reported to the CEO and managed a team of three Brand Managers, one Export Mktg Manager, and two Assistant BMs. Cristian was responsible for marketing budget allocation and ROI, brand strategy and architecture, advertising development, promotion and activation, web communication and brand reputation, product portfolio profitability, new projects business plan, innovation plan and product development, market research and market performance analysis, and pack design. Cristian was also a member of the Strategic Board that reported directly to the President.

Cristian Mòdolo is currently enrolled at the Università degli Studi di Milano-Bicocca.

Links

Timeline

  • Marketing & Communication Director

    January, 2011 - present

  • Marketing Manager

    April, 2007

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