Capriana Natalia

Capriana Natalia has over 17 years of experience in marketing and branding. Capriana began their career in 2003 as an Account Executive at Publicis, where they were responsible for coordinating global campaigns and preparing and presenting marketing plans and budgets. In 2004, they moved to BBDO as a Senior Account Executive. Capriana then joined Ogilvy & Mather Advertising as a Senior Account Manager in 2006, followed by Advantage Advertising as an Associate Account Director in 2007. In 2008, Natalia joined Microsoft as a Digital Marketing Lead. From 2010 to 2015, they worked at Lenovo in various roles, including 4P Tablet Manager in the Consumer Segment and Marketing Communications Manager in the Consumer Segment, where they were accountable for planning, executing, and tracking quarterly marketing initiatives. Since 2015, Natalia has been at DBS Bank, where they have held the roles of Senior Vice President - Marketing & Branding and VP - Marketing & Branding. Most recently, they joined VIDA Digital Identity as VP, Product Marketing & Growth in 2021.

Capriana Natalia's education history includes a Bachelor of Commerce (B.Com.) from Deakin University, obtained between 2000 and 2002 with a field of study in E-Commerce and Marketing. Capriana also obtained an Associate's Degree from the Melbourne Institute of Business & Technology in 2001 with a field of study in Business/Commerce, General. Additionally, they have obtained four certifications from Lynda.com in November 2018, including Design Thinking: Implementing the Process, Design Thinking: Understanding the Process, Learning Design Thinking: Lead Change in Your Organization, and UX Research Methods: Interviewing.