Luke Traini

Luke Traini is a seasoned executive with extensive experience in leading organizations and driving growth across various sectors, including technology, eCommerce, and consumer goods. Currently serving as General Manager - Global DTC at VidaCorp, Luke oversees the international expansion of a consumer beauty brand portfolio while enhancing digital marketing and consumer analytics capabilities. Previously, as CEO of Makeup Cartel, Luke successfully guided the company through substantial growth and an acquisition. Additionally, Luke has held various roles including Non-Executive Director at Patient Zero Pty Ltd, Advisory Board Member at Little Hinges Australia, and CEO of RSL Queensland, where significant digital transformation initiatives were undertaken. Luke's educational background includes advanced degrees in law and business, with further professional development at Harvard University.