Michelle Kersbergen - Welvaarts

Michelle Kersbergen - Welvaarts has extensive experience in marketing and project management, currently serving as Email Automation Lead and Product Owner Webshops at vidaXL since July 2019. Responsibilities include overseeing the customer journey on webshops and collaborating with the scrum team for agile development focused on value optimization. Michelle has also held roles such as Jr. Project Manager Webshops, where leadership was provided for development and commercial projects, and Country Marketer for vidaXL in the Netherlands and Belgium, managing multi-channel promotions. Previous experience includes various marketing internships and roles in hospitality, as well as a strong academic background with a Master of Science in Marketing and a Bachelor of Business Administration from Radboud University.