Mihirbala Lenka

Mihirbala Lenka is an experienced marketing professional specializing in digital and mobile marketing, currently serving as the Programmatic Partnerships Publishers Manager at VidCrunch since May 2024. Previous roles include App User Acquisition Manager at Biutix UG, where Mihirbala supported performance marketing campaigns in European markets, and Publisher Success Manager at eReleGo Technologies Pvt Ltd. Notable experience at K2 Interactive GmbH as International Retention Mobile Marketing Manager involved managing significant digital marketing budgets and achieving impressive ROI through various optimization strategies. Mihirbala also volunteered as an Online Marketing Specialist with Sawabona Africa ENG, focusing on SEO strategies. Earlier career stages include roles at Blue Lion Mobile, 3m Digital Networks Pvt Ltd, and Web Marketing Academy, showcasing a strong foundation in online marketing, analytics, and content management. Mihirbala holds a Bachelor's degree in Information Technology & Communication and a certification in Digital Marketing.