Federico Dedeu

Federico Dedeu has a long and varied work experience, beginning in 1999 as Lead Interactive Designer at Tribal DDB JHB. Federico then moved to Aqua Online in 2002 as Senior Interactive Designer, and in 2005 they founded and became Chief Creative Officer (CCO) of CORE DESIGN ESSENCE. In 2013, they took on the role of Client Service Director at Wunderman for The Coca-Cola Company, followed by Business Lead for Standard Bank Digital Portfolio in 2014. In 2015, they were Head of MediaCom Beyond Advertising - South Africa and Head of Content Analytics for The Coca-Cola Company South Africa. From 2017 to 2020, they were Vice President - Middle East & Africa, Vice President Africa, and EMEA Business Lead at indaHash. In 2020, they became Director at TMF Mobile, and in 2021 they became Country Manager at Humanz and General Manager at Video Husky.

Federico Dedeu has a diverse educational background. Federico obtained their Matric from Sandringham High in 1995-1996. Federico then attended the University of the Witwatersrand, where they earned a Bachelor of Arts in Law and Psychology in 1997-1999. In 2000, they obtained a Diploma in Web Design from Knowledge Network. Federico later returned to the University of the Witwatersrand and earned a Postgraduate Diploma in Management PDM in Business Administration and Management in 2013-2014. Additionally, Dedeu has obtained several certifications, including a PPC Trained Practitioner from Market Motive in 2015, a Content Marketing Trained Practitioner from Market Motive in 2015, a Mobile Marketing Trained Practitioner from Market Motive in 2015, a Social Media Trained Practitioner from Market Motive in 2015, a Conversion Optimization Trained Practitioner from Market Motive in 2015, a Web Analytics Trained Practitioner from Market Motive in 2015, a Workshop in Probability and Statistics from Udemy in 2014, an Inbound Certification from HubSpot in 2015, and a Google Analytics Individual Qualification from Google in 2014.