Jeff Schmidt

Jeff Schmidt is an accomplished executive with extensive experience in client solutions, analytics, and marketing effectiveness. Currently serving as SVP of Advertisers at VideoAmp since March 2024, Schmidt previously excelled at Nielsen for over two decades, holding multiple senior roles including SVP of Client Solutions and SVP of Marketing and Sales Effectiveness. In these roles, Schmidt focused on optimizing growth strategies and managing global client relationships. Earlier experience includes vice president of analytics, director of analytics, and various client management positions at Nielsen. Schmidt began a career in account management as an Account Executive at Hormel Foods, specializing in key retail partnerships in the NYC Metro and Northeastern regions. Schmidt holds a BA in Marketing and Real Estate Development from the University of Wisconsin-Madison.