Adisti Latief

Adisti Latief currently serves as SVP of Growth Strategy & Consumers Research at Vidio since December 2023. Previously, Adisti worked at Netflix from February 2022 to June 2023 as part of the APAC - MarComms Strategy & Analysis team, focusing on improving financial performance and supporting strategic planning across Southeast Asia, Taiwan, and Australia/New Zealand. Experience at Facebook from September 2015 to January 2022 involved leading marketing science initiatives for Indonesian advertisers, optimizing digital marketing spend through a comprehensive measurement framework. Prior to that, Adisti held the role of Account Director at Kantar, overseeing operations in Indonesia and Hong Kong. Educational qualifications include an MBA from the School of Business and Management ITB and a Bachelor of Economics from Universitas Katolik Parahyangan (UNPAR).