Hangga Krismahendra Hendratono

Hangga Krismahendra Hendratono has an extensive work experience in various roles and industries. Hangga Krismahendra recently joined Vidio in 2022 as a Senior Product Marketing Manager.

Prior to that, Hangga worked at Ruangguru from 2019 to 2022 as a Brand and Marketing Strategy Associate Manager. In this role, they led a team of 4-9 employees and was responsible for strategic thinking and hands-on execution in an agile environment. Hangga focused on lifelong learning products and successfully launched Skill Academy, which became the top lifelong learning platform with over 10 million users.

Before Ruangguru, Hangga worked at BBM from 2017 to 2019. Hangga Krismahendra started as a Product Marketing Specialist and was quickly promoted to a Product Marketing Manager role. Hangga collaborated closely with different divisions and led the Marketing Team. Hangga Krismahendra was involved in crafting compelling creative and key messages, developing go-to-market strategies, conducting market and consumer research, and managing monthly app updates.

Hangga's previous experience includes working at Nielsen from 2016 to 2017 as a Consumer Insight Executive. Hangga Krismahendra specialized in telecommunication, FMCG, digital, F&B, and tobacco industries, and was responsible for unlocking relevant consumer insights, writing reports, and presenting actionable recommendations to clients.

Before Nielsen, Hangga worked at SIST British Education Morocco in 2015 as a Marketing Officer. Hangga Krismahendra was involved in creating marketing strategies, coordinating international projects, managing digital platforms, and executing offline marketing activities.

Hangga also has experience working at ACCESS Health International as a Marketing Administrator in 2014, where they provided team support and worked on healthcare projects. Additionally, they worked at Kadence International as a Qualitative Researcher from 2010 to 2011, specializing in delivering insights through storytelling.

Overall, Hangga has a proven track record of success in product marketing, brand strategy, consumer insights, and marketing management roles across various industries.

Hangga Krismahendra Hendratono earned a Bachelor's Degree in Business Administration and Management, General from Assumption University between 2005 and 2010. Subsequently, between 2013 and 2015, they pursued a Master's Degree in Business Administration and Management, General at Cardiff Metropolitan University.