Rachel Joy Victor

Rachel Joy Victor is a seasoned professional in the fields of design, strategy, and brand experience with a robust background in utilizing emerging technologies for brand development. As the Co-Founder of FBRC.ai, Rachel leads initiatives in AI-driven entertainment. Rachel's experience includes strategic roles at various companies, such as Kinestry, where Rachel served as Chief Experience Designer and Director of Strategy, guiding global brands in creating immersive consumer experiences. Rachel has worked with notable clients like Philips, Crocs, and VANS, employing big data analysis and innovative design to enhance brand positioning and market strategies. With advanced degrees in Computational Neuroscience and Spatial Economics from the University of Southern California, Rachel combines technical expertise with creative vision to pioneer experiences across multiple platforms.