Lorenza Pellegrini

Lorenza Pellegrini currently serves as the PrEP Launch Lead at ViiV Healthcare, overseeing the launch of long-acting HIV pre-exposure prophylaxis in the Italian market since January 2024. Prior experience includes the role of CX Project Manager at Novartis Sverige, where Lorenza led the Voice of Customer program across four Nordic countries to enhance healthcare professionals' experiences. At Novartis Italia, responsibilities included serving as Field Brand Manager for Cardio Renal Metabolic, implementing product marketing strategies and managing initiatives that improved patient journeys, along with holding positions as Product Specialist for Entresto and Brand Manager for Gilenya and Aimovig. Lorenza began the career at Novartis as an Account Manager and Brand Manager for the Tobi Podhaler, focusing on rare disease communications. Lorenza holds a Master's degree in Pharmaceutical Chemistry and Technology from Alma Mater Studiorum – Università di Bologna.