Lee Siefken

Lee Siefken is an experienced marketing professional with a comprehensive background in driving growth and innovation within the hospitality and entertainment industries. Currently serving as the Director of Trade Marketing & Customer Communications at Viking, Siefken has been pivotal in navigating the challenges of the COVID-19 pandemic through the development of an omnichannel marketing strategy that successfully maintained operational stability and market share. Previously, at InterContinental Hotels Group, Siefken led marketing efforts that significantly evolved the luxury hotel brand and launched flagship properties in Australia and New Zealand. With substantial experience at Disney in various senior marketing roles, Siefken consistently delivered double-digit growth and enhanced guest engagement through strategic marketing initiatives. Education includes a Bachelor of Business with a focus on Marketing from Griffith University.