Shubha Jain

Director - Data Analytics & AI at Viking Cruises

Shubha Jain is a seasoned professional in data analytics and AI, currently serving as the Director of Data Analytics & AI at Viking, a leading cruise line generating $4 billion in revenue. Prior to this role, Shubha was the Head of Data & Advanced Analytics at CPO Commerce, where efforts focused on transforming data technology for decision-making and competitive advantage in the tools and equipment retail sector. Previously, Shubha held positions at Informa, directing digital marketing analytics and data science initiatives, and at Guthy|Renker, where strategic guidance was provided for predictive modeling in direct marketing. Additional experience includes managing sales and media analysis at DIRECTV and performing marketing analysis at Farmers Insurance, demonstrating a strong background in analytics across various industries. Educational qualifications include a Data Science Certification from UCLA and a Bachelor of Engineering in Electronics from The Maharaja Sayajirao University of Baroda.

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