Mark Boots

Mark Boots is an experienced professional in category management, marketing, and communications, currently serving as the European Category Manager at Viking Europe since June 2015. In this role, Mark develops category strategies, including product, pricing, promotion, and sales tactics. Prior positions include European Product Manager and European Marketing Manager, where Mark contributed to strategy development and implemented effective marketing communications. Additionally, Mark serves as Head of Marketing & Communications for Stereosunday, overseeing all marketing initiatives for the festival. Mark's educational background includes a Bachelor of Commerce in Communication from Fontys University.