Merijn Dimmendaal

Merijn Dimmendaal is a Web Analytics Specialist at Viking Europe since October 2022, specializing in migrating Google Analytics from UA to GA4, conducting AB-test analysis, and providing in-house GA4 training. Previously, Dimmendaal worked as a Webanalist at Swiss Sense and as a Marketing Intelligence Analyst at vidaXL, where responsibilities included generating paid traffic for Dutch and Belgian webshops and assisting colleagues with data insights. Dimmendaal's earlier roles include part-time sales advisor at Automobielbedrijf Peeten bv, various internships, and leadership positions in a students' union. Dimmendaal holds a Bachelor of Applied Science in Marketing from HAN University of Applied Sciences.