Kyle Watson

Kyle is passionate about building relationships and understanding the unique needs of retailers and consumers. As VP of Commercial, Kyle oversees all sales operations to support the flow of Pure Sunfarms products across the country, and trade operations to ensure that the brand maintains a meaningful presence in-store.

Before joining the Pure Sunfarms team, Kyle spent over 10 years supporting and leading the commercial operations at Canada’s largest brewer, Labatt, where he gained invaluable experience overseeing the execution of national sales strategy and working directly with provincial boards. Whether managing provincial boards and key customers, or leading commercial teams, his approach has been consistently described as that of a driven athlete, determined to succeed.