Andres Pineiro Coen

Direct-to-consumer (dtc) Manager - 6 Brands at Village Gourmet

Andres Pineiro Coen has a diverse work experience in the field of marketing and digital advertising. Andres is currently working at Village Gourmet as a D2C/Ecommerce Manager for six brands, where they are responsible for managing the brands' online presence and marketing strategies. Prior to this, they worked as a Digital Marketing Manager for five brands at the same company, where they focused on D2C and B2B marketing efforts.

Before joining Village Gourmet, Andres had their own creative agency called Andrespineiroc Creative Agency. As a Digital Marketing Consultant, they worked with well-known brands such as GoPro, Adidas, and Under Armour. Andres developed and executed creative advertising solutions, led workshops with stakeholders, and pitched campaigns to increase brand awareness.

Andres also co-founded Spikes Academy, an E-learning platform designed for aspiring competitive players of the trading card game "Magic: The Gathering." During their time at Spikes Academy, they successfully sold online courses, enrolled thousands of students, and produced a significant amount of E-learning content.

Additionally, Andres worked as the Head of Content at Selina, where they led a team of designers to define the company's brand book and content strategy. Andres also ran digital marketing campaigns for multiple locations, resulting in a significant growth of followers.

Prior to that, they served as a Creative Director at "+23," where they designed and produced content for television shows and digital channels. Their work received recognition with a #1 ranking in Digital Interaction during Prime Time.

Andres started their career as a Student Brand Manager at Red Bull, where they were responsible for organizing events and activities in universities and building relationships with influencers.

Throughout their career, Andres has gained extensive experience in digital marketing, brand strategy, content creation, and project management.

Andres Pineiro Coen completed their Bachelor's degree in Business Administration with a specialization in Marketing from Universidad Católica Santa María La Antigua, from 2009 to 2014. Andres then pursued a Master's degree in Design Thinking with a focus on Marketing at the University School of Design and Engineering of Barcelona from 2015 to 2016.

In addition to their academic degrees, Andres also obtained additional certifications. Andres completed a postgraduate course in Digital Marketing, Social Networks, and Omni-Channel Conversion from IED Madrid in August 2019. Furthermore, they obtained the Inbound Marketing Specialist certification from HubSpot in January 2017.

Links

Previous companies

Selina logo
Red Bull logo

Timeline

  • Direct-to-consumer (dtc) Manager - 6 Brands

    July, 2022 - present

  • Digital Marketing Manager - 5 Brands

    May, 2021

  • Marketing Manager - 3 Brands

    February, 2021

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