Santiago Lobo van Wersch

Santiago Lobo van Wersch has a diverse range of work experience in marketing and management roles. Santiago is currently working as a Marketing Project Manager at Vimcar since August 2022. Prior to this, they were employed at HelloFreshGO as a Website and Ecommerce Manager from July 2021 to June 2022. In this role, they collaborated closely with the internal Commercial team to develop the website strategically and optimize it for key performance indicators.

Before their time at HelloFreshGO, Santiago worked as a Freelance Website and Product Marketing Manager. During this period (March 2020 to July 2021), they collaborated with various clients, including small businesses, e-commerce retailers, agencies, and startups, to develop online marketing and SEO strategies. Santiago successfully delivered on the agreed-upon metrics for 90% of the 13 brands they worked with.

Prior to their freelance work, Santiago was employed at Madgicx as a Website and Content Creator Manager from October 2018 to October 2019. At Madgicx, a marketing agency and software startup, they owned the web building, advertisement content creation, and sales funnel strategy. Santiago utilized AI tools and Facebook Ads campaigns to drive effective sales funnels.

Santiago also has experience as the Founder and CEO of Greentropia Okoljski Inštitute, a successfully funded NGO. Santiago crafted the business strategy, formed a founding team, and built trust relations with key partners and stakeholders. Santiago held this role from May 2017 to October 2018.

Furthermore, Santiago worked as a Marketing Strategist and Outbound Sales Manager at Asia Senses Travel & Tours from November 2016 to June 2017. Santiago led the digital strategy, including online marketing, website development, and e-commerce platform, for the entire B2B and B2C channels.

Overall, Santiago Lobo van Wersch has demonstrated a strong skill set in marketing, website development, sales, and management across various industries and organizations.

Santiago Lobo van Wersch began their education in 2016 with an exchange program at the National University of Laos, where they focused on environmental sciences. In 2014, they enrolled at Brandenburgische Technische Universität Cottbus-Senftenberg, pursuing a Bachelor of Applied Science in Environmental Resource Management, which they completed in 2017. Recently, from 2019 to 2021, Santiago attended Laurea University of Applied Sciences, where they studied Business and Information Technology with a focus on Business, Management, Marketing, and Related Support Services.