Michael Edwards is an accomplished sales professional with extensive experience in sales development and business development across the APAC region. Currently serving as a Sales Development Representative (Enterprise APAC) at Vimeo since August 2024, Michael previously held roles at Lupl and Feedzai, where contributions included mapping out SDR processes and enhancing sales tools. Michael's success at CloudKitchens is highlighted by recognition as the top-performing SDR in APAC in 2021, consistently exceeding monthly KPIs. Earlier career achievements include significant fund acquisition at RHB Singapore and relationship management at Mastercard. Michael holds a Bachelor of Science in Business Management & Marketing from Royal Holloway, University of London.